Weisblum / Press| JA Apple Award - JQ Mar 2006 | ||
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Color story© wins JA Golden Apple New York brand Color Story© has won the JA Golden Apple award for innovation in marketing for "The Enhanced Diamond Experience" campaign, which includes their website feature, Design Your Own Colored Diamond Watch. "It is one thing to have a worthy concept and another to execute it. Having a great creative director like Amiel Weisblum made it happen," says Robert Leser, president. To launch its 2006 marketing campaign for its colored diamond watches, Color Story© has partnered with Tourism Ireland to sponsor broadcasts of the Masters and MCI Heritage Golf Tournaments on WCBS-TV in April and May. Color Story© has reduced a fancy colored green diamond watch that will be won by a lucky CBS viewer just...
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| Fine Jewelry Sales Soar Online - WWD Nov 2005 | ||
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Though Color Story, a fashion and fine jewelry firm in New York, introduced an eponymous Web site in 1997, creative director Amiel Weisblum said online activity really took off in July 2005 with its "Design Your Own Color Story" watch program. "In August, we began averaging 310 unique visitors per day, and the Web site's traffic has jumped 500 percent since last year to nearly 60,000 visitors," he said. Mixing and matching nine diamond colors, six crocodile straps and an array of golds, dials and other features, customers can create more than 1,500 combinations of the firm's Strand watch, which they can then order through one of its 300 U.S. retail accounts. "No retailer could ever provide that kind of variety," said Weisblum. "It's a good example of ...
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| Golden Globes Presenter Box - In Style Jan 2004 | ||
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Thank you for your participation in the 2004 Golden Globes Presenter Box. We are delighted that Ritani donated product. The Presenter Boxes were a huge success and we appreciate your enthusiasm. Attached please find a recap book highlighting the event. We look forward to working with you again in the future....
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| Retailers' Choice Designer Awards - JQ Jul 2007 | ||
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JQ International's fourth annual Retailers' Choice Designer Awards were presented during the recent JCK Las Vegas show. These awards, which include eight distinct categories, recognize design excellence within the fine jewelry industry. The winning designers were chosen by JQ. Robert Leser is the sole jewelry designer for Color Story. I take credit for branding his company and providing the exposure he deserve. International's retailer audience and each received a plaque in celebration of the honor....
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