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Work
Experience
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| 09.27.02- 11.5.04 Creative/ Art Director ~ Marketing, Ritani LLC, Jeweler NYC. | ||||||
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Directed all of the marketing activities for Ritani, including the creation
of all advertising and collateral materials. I was responsible
for the creative development and extensive branding
associated with the Ritani fine jewelry image. • Advertised on behalf of Ritani in prestigious magazines like Elle, Bride, For the Bride, InStyle & InStyle Weddings, Marie Clair, Brides, Martha Stewart Living Weddings, Modern Bride, the Robb Report, The Knot, Town & Country, W & W Jewelry, etc. and trade publications like Modern Jeweler, Lustre, and Couture International Jeweler, etc., • Developed all of Ritani's b2b and b2c catalogs, brochures, CD ROMs, high impact photography, Web site and marketing videos, billboards, press kits. • Product placement on the covers and in editorial photos of national consumer and trade magazines. • Solicited funds for nationwide co-op campaigns and managed over 100 retails accounts. • Expanded Ritani’s T.V. and radio presence as well as in movie theater slides. |
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| Accomplishments: | ||||||
| • Helped grew company’s sales fourfold within
2 years. • Created alliance with Platinum Guild to promote brand. • Attracted TV’s E-Channel and Oxygen network to film a documentary and broadcast it nationally. • Successfully solicited the Golden Globe Awards to feature the company in the presenter gift box while obtaining TV and press coverage for weeks. • Redesigned, managed and created the information architecture for the company’s website. |
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| Previous Experiences: | ||||||
| Graphic Designer, NYC. • Graphics for the book Time-Saver Standards for Interior Design and Space Planning (Second Edition, Joseph Dechiara, Julius Panero, and Martin Zelink). Buy now • Logo for Drum Studio, Dstudio, Israel. |
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Teacher/Library Assistant, NYC. |
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| 1996-1999 Fashion model, Rage Modeling Agency, NYC. | ||||||
| 1995-1996 Visa; credit company, Israel. | ||||||
| • Credit authorization department. | ||||||
| Education: | ||||||
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2000-2002 Fashion Institute of Technology, B.F.A. -Summa Cum Laude Computer Animation & Interactive Media, NYC. 1997-2000 Fashion Institute of Technology, A.A.S. -Summa Cum Laude Interior Design, NYC. (FIDER.) 1992-1995 Israeli Army, First Sergeant, served as group leader, “Nachal”. |
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| Honors | ||||||
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Dean's List, & Presidential Scholar. /2002 · Gladys Marcus Award for Excellence. /2000 · Vice President of the Interior Design Club at F.I.T. /1999. |
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| Skills | ||||||
| · PC: XSI, Softimage, Studio Max, Auto Cad, Photoshop, Illustrator, Flash, Director, Dreamweaver, Indesign, Premiere, After effect, Sound Forge, Vegas, Media100- I Finish, Quark Express. | ||||||
| · Mac: Cross platform softwares. | ||||||
| · Programming: HTML, DHTML, Java Script, and Action Script. | ||||||
| Languages | ||||||
| · Bilingual: English and Hebrew. | ||||||
| References: | ||||||
| • Upon request. | ||||||